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Family-Owned vs. Big Box: Why Santa Cruz Shoppers Prefer The Wholesale House for Flooring

In a world where national chains and online giants dominate, many homeowners in Santa Cruz are rediscovering the advantages of shopping locally—especially when it comes to something as foundational as flooring. At The Wholesale House, we’ve seen this shift firsthand. As a proud family owned flooring store rooted in Santa Cruz, we understand what it means to be part of this community. Our customers aren’t just order numbers—they’re our neighbors, friends, and partners in building beautiful spaces. What sets us apart from the big box retailers isn’t just our commitment to quality or even our competitive prices. It’s our dedication... View Article